Interesting to read what others are doing - FWIW I run BFGs at substantially lower pressures than you BadCo .
When heavily loaded higher pressures (particularly at the rear) can be appropriate.
It may be OK for you young blokes, but I do this both out of consideration for my back and for my passenger's comfort

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IMHO high pressures are recommended so that the vehicle is always ready to be heavily loaded. If it is empty, the use of these sorts of pressures make it too damn uncomfortable.
(I also run all tyres tubeless, whatever wheels they're on, and I've had never had any rim trouble going below 20 for soft sand)